BNJ
When we think Ben & Jerry's, we immediately think ice cream.
But there's more to it than meets the taste buds. For over 45 years,
they've been all about championing human rights and dignity,
social and economic justice, and environmental protection.
Ben Cohen and Jerry Greenfield are two friends raised in the 1960s/70s,
a transitional time of hope and change in the USA. In 1978, they opened
their first scoop shop with the dream of using their ice cream to change the world.
In the digital age, we no longer consume information in the same way
as we did 45 years ago. So, how can Ben & Jerry's leverage technological
advancements in order to endure in the hearts of newer generations?
By shifting its positioning from gluttony to wisdom, Ben & Jerry's can become
your go-to source for compelling, meaningful content, and a driving force
for impactful change!
An indulgent experience to be savored without moderation.
